FaceForce is Good Stuff

FaceForce is a new Salesforce AppExchange application that combines Facebook info into Salesforce CRM.

It’s good because this idea is long due: mashing up Social Networks with CRM tools.

Social networks like Facebook has excellent data inherent in the social graph.

With the opening up of the API, companies will be seeking ways to mine the data for better information.

If only the Facebook Inbox and newsfeed actions can hook directly into such application. I.e. allow you to answer Facebook inbox messages, wall postings, discussion from within a CRM application. With more apps and more users, marketing support/analytics tools like these should be able to deliver immediate business ROI.

(InfoNugget: I had a coffee with FaceForce creator Clara some time back when I was in Palo Alto. She’s a really amazing woman.)

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