Tesla Stores — Nice Apple-seque marketing

Taking a leaf from Apple, Tesla Motors has started to build stores.

In the right places: Menlo Park, SF, Los Angeles, New York and Miami. These are the places where trendsetters with high incomes live in.

Selling a next-generation electric car is the same as selling the iPod. Target the celebs, the cool and the upper class and make it fashionable to be seen driving around in one.

Last year I blogged that Tesla would be the electric Ferrari. Looks like it’s shaping up well!

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