F1 Fever in Singapore

F1 Fever is here in Singapore. It’s 2 weekends away!

Just do a search on Flickr to see the setup of the grandstands and the street race tracks.

There will be road closures that will inconvenience everyone but I’m sure it will be worth the while.

It’s like seeing our little city “grow up”.

Anyway every brand is running some kind of F1 event in town. I wonder why are marketers so uncreative.

Everyone is capitalising on the glamour and their marketing are all beginning to look the same. When you have even the sub-brands or less glam brands also doing F1 marketing, it sort of dilutes even the marketing of the top brands.

Imagine, “Ah Seng Contractors” putting their brand on an F1 car! Oh no! Not another one again.

Some one should do something really contrarian just to steal the show!

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