Google brought its reseller program for Google Apps Premier Edition to Southeast Asia on Wednesday with the announcement of its first reseller in Singapore, PointStar.

Prior to the official announcement of PointStar’s appointment as a Google Apps Premier Edition reseller, the company piloted the online application suite with 10 local companies, the largest of which had around 200 employees, said Justin Lee, the company’s director of business development.

PointStar expects that most of the potential demand for Google Apps Premier Edition will come from small and medium-sized business that are looking to reduce IT expenses, Lee said.

Google brought its reseller program for Google Apps Premier Edition to Southeast Asia on Wednesday with the announcement of its first reseller in Singapore, PointStar.

PointStar is the first Singaporean reseller of Google Apps Premier Edition and will provide consulting and support services for local customers, said Deepak Ramanathan, Asia-Pacific head of enterprise marketing for Google, during an interview at Springboard Research’s Software as a Service (SaaS) Asia Conference.

We use Google Apps at PointStar and, as an SME, have experienced first hand its many benefits – immense IT cost-savings with a web-based email and communications platform as well as increased employee productivity with online collaboration tools and anytime, anywhere access. We strongly believe that all SMEs will appreciate the fuss-free convenience of cloud services, so that they can focus their time, energy and resources on growing their core business,” says Justin Lee, Co-founder and Business Development Director, PointStar.