SouthEast Asia Trends in Mobile Usage

Southeast Asia trends

• The top 9 countries using Opera Mini in Southeast Asia are Indonesia, Vietnam, the Philippines, Malaysia, Thailand, Brunei, Singapore, Cambodia and Laos.
• From May 2008 to May 2009:
  • Overall page-views in the top 9 countries listed increased 459%.
  • Overall unique users in the top 9 countries listed increased 119%.
  • Overall data transferred in the top 9 countries listed increased 271%.
• Since our last spotlight on Southeast Asia, Vietnam jumped from #5 to #2 and the Philippines jumped from #6 to #3.
• Growth rates in Southeast Asia remain high: Vietnam leads the top 9 countries with 412.9% growth in users this year, followed by the Philippines (353.6% growth) and Malaysia (249.6% growth).
• In our previous Southeast Asia spotlight (October 2008), Indonesia led the way, with each user viewing 358 pages on average. In May 2009, that figure was surpassed in 3 countries–Indonesia (420 page-views per user), the Philippines (705 page-views per user) and Brunei (461 page-views per user).
• In Southeast Asia, among mobile Web users, Google is the dominant player in the search engine space, with Yahoo in second place.
• Friendster continues to be popular in Southeast Asia, but Facebook has made significant strides, especially in Indonesia–where it finally broke through Friendster’s previous dominance of the number 1 spot.
• Nokia handsets continue to be dominant in Southeast Asia, followed by Sony Ericsson.