Singapore’s Pretty Vibrant Lately

Somehow despite the gloom and doom, Singapore city seems to be abit more vibrant lately.

This summer there has been so many music festivals, mall activities that I must say you can’t really be bored if you bothered to look out for stuff to do.

Only problem is that I work later and when it’s time to chill after 11pm lots of things are closed already.

Also not sure if you’ve heard of the Dove shower challenge. In this shower challenge, Dove (the shampoo brand) created a shower stall in a mall where they challenged girls to “sing in the shower”. 

On one hand I’m laughing at how crazy marketers are getting to stand out from the crowd. On the other hand I must say it’s pretty good way to go viral on the web. And I’ve noticed that brand marketers are increasingly engaging the web by creating branded blogs, microsites, seeding sponsored posts and inviting bloggers to PR events. Oh well, things have really changed in this small little island huh?

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