Good Service in Singapore? Where can you find it?

There’s this hawker centre at Dover where I just had lunch. There were 4 stalls there giving extremely pro-active service. They would come out of their way to welcome you, find you a seat and take order. Sometimes I think they’re a little over-enthusiastic. But better than being ignored isn’t it?

The reason they have pro-active service could be due to the competition. There are 2 chicken rice stalls and 2 drink stalls.

Many people have mentioned to me that service standards in Hong Kong have improved greatly. I think it’s the “China” effect. The stronger the competition, the more people buck up!

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The New Marketing Rules: The 4Es?

From the OgilvyONE Worldwide CEO:

• Moving from Product to Experience
• Moving from Place to Everyplace
• Moving from Price to Exchange
• Moving from Promotion to Evangelism

Read more from Kaiser Kuo

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